Facebook & LinkedIn Cover Photo Size Guide (2026 Strategy)

Whether you are optimizing a company brand page on Facebook or refining your personal executive presence on LinkedIn, your cover photo is the premier real estate on your profile. It frames your identity, communicates your value proposition, and establishes credibility within three seconds of a profile visit.

However, designing for Facebook and LinkedIn header banners presents a notorious technical headache: both platforms crop and shift your image completely differently between desktop computers and mobile smartphones, and both platforms place a large circular or rounded avatar photo overlapping your canvas.

1. Facebook Page & Profile Cover Photo Dimensions

Facebook's official specifications state:

• Recommended Upload Size: 820 × 312 pixels (2.63:1 aspect ratio) or 1640 × 624 pixels for crisp 2x Retina rendering.
• Desktop Display Ratio: 820 px wide by 312 px tall.
• Mobile Display Ratio: 640 px wide by 360 px tall (16:9 ratio).
• File Type: sRGB JPG (under 100KB for fastest loading) or PNG if incorporating vector text or company logos.

2. The Facebook Mobile Crop Trap

Notice the paradox between Facebook's desktop and mobile display dimensions:

On desktop computers, Facebook displays a wide banner (2.63:1 ratio). But on mobile smartphones, Facebook displays a much taller 16:9 banner!

• If you upload an 820 × 312 px image, Facebook will crop 90 pixels off each side on mobile phones to fit the taller screen.
• Conversely, if you upload a 16:9 image, Facebook will crop the top and bottom edges on desktop browsers.

3. LinkedIn Personal Profile Background Banner

• Official Resolution: 1584 × 396 pixels (Exact 4:1 aspect ratio).
• Maximum File Size: 8 MB.
• Recommended Formats: JPG, PNG.

The critical factor on LinkedIn is your profile picture avatar:

• On desktop browsers, your circular profile avatar overlaps the lower-left quadrant of your banner (covering roughly the bottom-left 250×150 px area).
• On mobile apps, your profile photo sits centered or slightly shifted left, and the banner is compressed horizontally.
• Best Practice: Keep the left 30% of your LinkedIn banner free from text and key visuals. Place all headlines, awards, company logos, and contact information within the right 70% of the canvas.

4. LinkedIn Company Page Banners

• Company Page Cover Banner: 1128 × 191 pixels (Ultra-wide 5.9:1 ratio).
• Square Company Logo: 300 × 300 pixels (1:1 ratio).

Because the company banner is extremely narrow (only 191px tall), avoid multi-line paragraphs. Use a clean brand pattern or high-contrast background with a short 3-word tagline.

5. Avatar & Action Button Overlap Rules

Both Facebook Pages and LinkedIn profiles place call-to-action buttons (e.g. "Message", "Follow", "Contact sales", "Connect") along the bottom margin of the banner area on desktop browsers.

• Leave at least 40 pixels of breathing room above the bottom edge of your graphic.
• Never place small fine-print disclaimers or website URLs along the bottom border.

6. Preview with ResizeKit's Safe-Zone Overlays

ResizeKit includes calibrated presets for both Facebook Cover and LinkedIn Banner:

1. Upload your brand background image.
2. Select the Facebook Cover or LinkedIn Banner preset.
3. Toggle the Safe-Zone Overlay to see the avatar cutout in red.
4. Pan and zoom your photo to place logos safely in the green area.
5. Download a clean, high-resolution graphic ready for immediate deployment.